Live and breathe the Wavemaker values everyday (Care, Grow, Create) Openly communicate and collaborate with all internal Key Stakeholders and reports regularly Lead the training and development of Analysts, Executives and Associate Managers in the team Key stakeholders: Internal WM & GroupM Departments:Ĭollaborate with Digital, C&C, C&P, SEO & CRO, SEM, Social and Strategy teams to manage expectations and deliver client objectives.Įstablish strong relationships with our media partners at a Media sales representative level.Ĭontribute to great teamwork with a supportive and positive can-do attitude Reporting of the role: This role reports to the I&A Senior Manager or I&A Director The role of Manager within the Investment & Activation team is to manage the Investment & Activation delivery of client media plans. The role of the Investment & Activation department is to act as the interface between Wavemaker and our media partners, to ensure client campaigns are executed and amplified in an effective, efficient and future facing, Wavemaker way. We are a part of GroupM, WPP’s global media investment management company. The support to go further than we thought possible Our attitude of Positive Provocation is enabled by:ĭeep knowledge we have of our clients’ businessĬonfidence to challenge what’s gone before Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. We know it’s not easy, but if it’s in you, we will get it out of you.
We do our best work for brave brands and people who want to be challenged to go further and faster. To make waves, you need to be provocative, even fearless. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. The Wavemaker way is globally consistent. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. In July 2019 Toby Jenner, former chief operating officer of media agency MediaCom, was announced as global CEO of Wavemaker.We believe there always is a better way to grow. In June 2017 GroupM and WPP announced sister agency Maxus would merge with MEC to form Wavemaker. In November 2016, MEC announced a new global CEO, naming Tim Castree former managing director of video ad platform Videology in North America to replace Charles Courtier. MEC Wavemaker was initially launched in 10 markets globally, including the UK the US the Netherlands Mexico Australia India Poland the Middle East Singapore and Germany. In April 2016, MEC launched a new global content division "MEC Wavemaker", consolidating five disciplines within the WPP media network: content strategy, social, partnerships and experiences, SEO and creative service to deliver new content for clients. In October 2015, MEC was named an "Agency of the Year" finalist among large agencies in the 2015 iMedia Agency Awards. In 2010, the agency officially changed its name from Mediaedge:cia to MEC, something it has informally been referred to for years. The global media agency network was formed through the merger of The Media Edge and CIA, bringing together CIA's 57 offices across 28 countries and The Media Edge's 103 offices 78 countries to form one global group. Previously known as MEC the agency was launched in January 2002 following WPP's acquisition of CIA's parent company, Tempus Group. Wavemaker has global billings of over US$38 billion and it is part of GroupM and WPP plc. Wavemaker (previously MEC and Maxus) is the second largest media agency network in the world, with domestic and international clients such as Vodafone, L'Oréal, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondelēz International.
Keith Tiley, Chief Investment Officer Global Stephan Bruneau, Head of Analytics & Insight Global
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